<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533036_5595940882650721_image.png" alt=""></figure></td></tr><tr><td>Cargos are handled at Cát Lái Port in HCM City. — VNA/VNS Photo</td></tr></tbody></table></figure>BUENOS AIRES —&nbsp;The Argentine Chamber of Commerce for Asia and the Pacific (Cámara de Asia) held a seminar in Buenos Aires on Thursday to provide information, connect enterprises and discuss business opportunities in Japan, the Republic of Korea, Việt Nam and Indonesia.The event brought together representatives of diplomatic missions and trade promotion agencies of the four Asian countries, along with numerous Argentine businesses with experience in trade and investment in Asia and Southeast Asia. Professors, lecturers, and students of international economics, along with representatives of the Argentine business community, also attended.In his opening remarks, Cámara de Asia Executive Director Martín Lo Coco said Asia is increasingly becoming a region of great potential for Argentine businesses thanks to its market size, economic growth and diverse import demand. As Argentina seeks to expand its external economic relations, stronger access to Asia-Pacific markets is considered an important avenue for diversifying export markets.At the seminar, Vietnamese Trade Counsellor in Argentina Ngô Mạnh Khôi introduced key features of Việt Nam’s economy and cooperation opportunities for Argentine businesses. According to official data, Việt Nam’s GDP grew 8.02 per cent last year, while total merchandise trade reached US$930.05 billion, with exports exceeding $475 billion, up 17.0 per cent from 2024, and imports at around $455 billion, up 19.4 per cent. The economy was valued at approximately $514 billion.He highlighted Việt Nam’s stable economic and political environment, proactive international integration and participation in a broad network of new-generation free trade agreements, including the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU-Vietnam Free Trade Agreement (EVFTA) and the Regional Comprehensive Economic Partnership (RCEP). These provide a foundation for Việt Nam to serve not only as a market of nearly 100 million people but also as a gateway for businesses to access supply chains and wider markets across the Asia-Pacific region.Việt Nam has set ambitious growth and development targets for the coming decades. During 2026–30, the country aims to maintain average annual GDP growth of at least 10 per cent, with a goal of becoming a “developing country with upper-middle income” by 2030 and a “developed, high-income country” by 2050. These goals are accompanied by efforts to accelerate industrialisation, innovation, digital transformation and international integration, opening up greater room for cooperation with foreign partners and businesses.Việt Nam and Argentina established diplomatic relations on October 25, 1973, and elevated them to a Comprehensive Partnership in 2010. The two economies are highly complementary, with Argentina strong in agricultural products, raw materials and food, while Việt Nam has strengths in processed industrial goods, electronics, machinery, footwear and textiles.Bilateral trade has remained high in recent years, reaching approximately $4.27 billion last year. Vietnamese exports to Argentina surged 68.7 per cent last year. Argentina is currently Việt Nam’s third-largest trading partner in Latin America, while Việt Nam is an important trading partner of Argentina.Notably, the two sides are seeking to further expand trade through a Preferential Trade Agreement (PTA) between Việt Nam and the Southern Common Market (MERCOSUR). The first round of negotiations took place in Buenos Aires in late August, focusing on issues including trade in goods, rules of origin, sanitary and phytosanitary measures, technical barriers, trade facilitation and economic cooperation.Meanwhile, Argentina officially applied to join the CPTPP in June. As CPTPP Chair this year and one of ASEAN’s dynamic economies, Việt Nam supports Argentina’s accession to the agreement.At the seminar, Argentine business representatives also shared practical experience in trade and investment activities in Japan, the Republic of Korea and Indonesia, reflecting growing interest among the country’s business community in Asian markets. Among the destinations discussed, Việt Nam emerged as a market with significant potential thanks to its strong growth, extensive FTA network and increasingly important role in regional supply chains. —&nbsp;VNA/VNS

Việt Nam emerged as a market with significant potential for Argentine businesses thanks to its strong growth, extensive FTA network and increasingly important role in regional supply chains.

Argentine businesses eye expansion into Vietnamese market

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533063_5596117420824053_attends2.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm attends and delivers remarks at the Việt Nam–Canada high-level business dialogue in Ottawa on September 25. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>OTTAWA — General Secretary of the Communist Party of Việt Nam Central Committee and President Tô Lâm attended and delivered remarks at a Việt Nam–Canada high-level business dialogue in Ottawa on Thursday (local time), as part of his state visit to the North American country.The event was jointly organised by the Vietnamese Ministry of Finance and Global Affairs Canada, with the participation of Canadian Minister of International Trade Maninder Sidhu, Vietnamese officials, and businesses from both countries.In his welcoming remarks, Minister Sidhu said that agreements signed by the two countries and cooperation among their businesses have created a strong foundation for trade and investment ties, opening up new opportunities for bilateral collaboration.He highlighted Canada’s potential in clean and renewable energy and said Canadian companies have maintained long-standing links with Việt Nam. He encouraged more Vietnamese businesses to invest and establish a presence in Canada, noting significant room for mutually beneficial development, particularly through high technology and more efficient production.Representatives of business associations and companies of the two countries discussed opportunities and proposals in finance, energy, infrastructure, transport and high technology. They agreed that Việt Nam–Canada economic ties have a solid foundation but should enter a new phase featuring deeper investment, stronger value-chain linkages and more substantive results.Addressing the dialogue, General Secretary and President Lâm spoke highly of the sound friendship between Việt Nam and Canada, built on trust, mutual respect and win-win cooperation. The Comprehensive Partnership established in 2017 has provided a favourable framework for expanding bilateral cooperation across various fields.He noted that the significance of Việt Nam–Canada relations now extends beyond the bilateral framework. Việt Nam, with a market of more than 100 million people and extensive free trade agreements, is increasingly connected with ASEAN and the Asia-Pacific region, while Canada possesses capital, technology, knowledge, management capacity and business and financial networks deeply integrated with North America and the global economy. The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) provides an important institutional foundation for connecting these strengths.Given the strong growth in bilateral trade, the Vietnamese leader said the two economies could aim for two-way trade of US$14-15 billion by 2030 in a balanced, sustainable manner with higher added value.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533064_5596118120517970_hand.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm witnesses the handover of cooperation documents between the two countries' businesses. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>He noted that bilateral trade has been developing faster than investment. Although Canada currently has more than 300 investment projects in Việt Nam with total registered capital of around $5 billion, investment has not grown commensurately in recent years, while cooperation in processing and manufacturing and the development of joint production chains remains limited.This gap represents the greatest room for development that both sides should focus on narrowing in the coming period, he emphasised.The General Secretary and President urged businesses from both sides to focus on stronger investment ties, particularly by connecting Canada’s long-term capital with high-quality projects in Việt Nam. He said Việt Nam has substantial demand for resources for infrastructure, energy, logistics, digital infrastructure, innovation, enterprise development and green transformation, and called for closer cooperation in developing projects, financing plans, promoting risk management and creating long-term value.The two sides should jointly develop infrastructure, energy, technology and the foundations for a new growth model. Việt Nam has significant demand for transport infrastructure, seaports, airports, logistics, power grids, energy, digital infrastructure, data centres and modern industrial parks. Canada has strengths in civil engineering, project management, infrastructure finance, clean energy, LNG, environmental technology, public-private partnership (PPP) models and sustainable development standards.The two countries are also expanding cooperation in strategic areas such as clean energy, LNG, energy technology, critical minerals, transport and logistics, science, technology and innovation.Việt Nam encourages Canadian businesses to invest not only in physical assets, but also in technology, research and development, data, digital solutions, clean technology and industries capable of improving the productivity of the economy. The ultimate goal is not simply to build another facility or factory, but to create new development capacity for Việt Nam.The two sides should make full use of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), taking cooperation beyond conventional trade in goods towards deeper linkages in capital, technology, businesses, supply chains and human resources. The training of high-quality human resources, along with knowledge and skills transfer, should be regarded as an integral component of every major investment project. Each major project should bring opportunities to train engineers, experts, managers and skilled workers. Knowledge must be transformed into skills; skills into productivity; and productivity into competitiveness.To turn these orientations into reality, General Secretary and President Lâm stressed the need for strong commitments. Việt Nam will continue building a stable, transparent, competitive and predictable investment and business environment; protecting the legitimate rights and interests of investors; improving the quality of project preparation and transparency of information; and completing the necessary conditions to enable investors to assess, mobilise capital for and implement long-term projects.For legitimate difficulties and obstacles faced by businesses, ministries, sectors and localities must address them with clear focal points, responsibilities, timelines and outcomes, while ensuring an appropriate allocation of risks between the State and investors on the basis of harmonised interests and compliance with the law.Việt Nam's top leader called on relevant ministries, sectors and the business communities of both countries to urgently select highly feasible projects and initiatives for inclusion in the 2026–28 action plan of the Việt Nam–Canada joint economic committee. The plan should clearly identify which projects can be implemented first, what sources of capital can be mobilised, which mechanisms need to be completed, which businesses can take the lead, and which agencies will be responsible for monitoring implementation.He expressed his hope that the quality of cooperation in the coming period would be measured not merely by memoranda of understanding signed, but by projects that have actually received investment, capital that has been disbursed and new value that has genuinely been created. Vietnamese and Canadian businesses should participate more deeply in each other’s value chains, while engineers, experts and managers from both countries work together to create new value. This, he said, would be the most substantive measure of the quality of the Việt Nam-Canada comprehensive partnership.On the occasion, General Secretary and President Lâm and Minister Sidhu witnessed the handover of cooperation documents between Vietnam Airlines and CAE Inc. on strategic cooperation in aviation training and simulation technology.A memorandum of understanding (MoU) between Vietjet and CAE Inc. was also signed on strategic cooperation in the training of pilots, cabin crew and technicians, as well as simulation technology and digital learning.Another MoU between Vietjet and InteliSys Aviation Systems was signed on long-term strategic cooperation in the modernisation of core technology systems, digital transformation, artificial intelligence, data, next-generation aviation retail and technology platforms to support Vietjet’s development strategy and international expansion. — VNA/VNS<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/25/533065_5596118480838038_th1.jpg" alt=""></figure></td></tr><tr><td>Party General Secretary and State President Tô Lâm witnesses the handover of cooperation documents between the two countries' businesses. — VNA/VNS Photo Thống Nhất</td></tr></tbody></table></figure>

Given the strong growth in bilateral trade, the Vietnamese leader said the two economies could aim for two-way trade of US$14-15 billion by 2030 in a balanced, sustainable manner with higher added value.

General Secretary, President Tô Lâm attends Việt Nam–Canada business dialogue

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532228_5593272726406571_Thai%20customers.jpg" alt=""></figure></td></tr><tr><td>Thai customers try Vietnamese food at Vietnamese Week 2026 in Bangkok, Thailand. — VNS Photo Mai Hương</td></tr></tbody></table></figure>Mai HươngHÀ NỘI — A handshake with a foreign buyer is only the beginning for Vietnamese businesses seeking to expand overseas.The experience of companies at Vietnamese Week 2026 in Bangkok, Thailand, which ended on September 20, showed that getting a product into an overseas market requires much more than finding a buyer. Businesses need to understand local demand, meet quality and packaging requirements, invest in marketing and build reliable distribution channels.Thailand, with its geographical proximity and strong retail network, is an important and demanding market for Vietnamese goods. But for many businesses, the experience there is also helping them prepare for markets further afield.Paul Le, vice president of VN Trade Promotion at Central Retail in Việt Nam, said Vietnamese businesses had changed significantly in recent years. They were no longer bringing mainly raw materials to overseas markets but were increasingly developing finished products with better packaging, branding and marketing.He said Central Retail had also helped Vietnamese products reach markets beyond Thailand, including the Czech Republic and the US.“The handshake is only the first step,” Le told Việt Nam News. "Businesses need to take responsibility for promoting their own products and making them visible in the target market. A product placed among thousands of others in a supermarket cannot attract consumers without proper marketing."Businesses would also need to understand prices, consumer preferences and even the local festival calendar to plan when and how products should be introduced, he said.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532229_5593273581173539_B2b.jpg" alt=""></figure></td></tr><tr><td>A Vietnamese business representative introduces her products to Central Retail’s buying team at the event. Thailand is Việt Nam’s largest trading partner in ASEAN, while Việt Nam is Thailand’s second-largest trading partner in the bloc. — VNS Photo Mai Hương</td></tr></tbody></table></figure>Market firstFor Vietnamese localities, one of the lessons from the Thai market is that having a good local product does not automatically mean it can be sold overseas.According to Nguyễn Thanh Phong, vice chairman of the People's Committee of An Giang Province, the province has many strong agricultural products, but most have so far served the domestic market. Its participation in international supply chains remain limited, particularly through major retail groups.The province therefore plans to work more closely with foreign retailers such as Central Retail to help farmers, cooperatives and businesses develop products that meet domestic and international standards, with sufficient production scale and a clear sales plan.“The question is not what we have, but what the market needs,” Phong said.The same approach is being taken by Đà Nẵng. The city brought products including Ngọc Linh ginseng, coffee and instant Mì Quảng noodles to Thailand, but carefully selected what to showcase because Thai buyers have strict requirements.The city has introduced support policies for packaging and trade promotion, with the aim of helping businesses improve their products and access both domestic and overseas markets.Phong said An Giang also wanted to learn from other Vietnamese localities whose products had already entered foreign supermarket chains. He cited Phú Quốc fish sauce as an example, noting that having a well-known product would not be enough if businesses do not know how to meet the requirements of a modern retail system.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532230_5593274166542596_nuoc%20mam%20Phu%20Quoc.jpg" alt=""></figure></td></tr><tr><td>Five-star OCOP Phú Quốc fish sauce is displayed at the event. — VNS Photo Mai Hương</td></tr></tbody></table></figure>The experience highlights a broader challenge for Vietnamese businesses: moving from selling what they produce to producing what overseas consumers want.Raising standardsThe shift is already visible in products brought to Thailand. According to Central Retail, Vietnamese companies have made significant improvements in packaging, while some products have moved from basic agricultural materials to finished goods with clear branding and a more attractive presentation.That change is important as consumers and importers increasingly demand higher standards of food safety, traceability, packaging and environmental protection.Võ Hồng Anh, deputy director of the Ministry of Industry and Trade’s Department of Foreign Market Development and Multilateral Trade, said Thai companies could also become partners for Vietnamese businesses in processing, logistics, packaging and distribution.Such cooperation could help Vietnamese companies add value to their products and meet stricter requirements in Thailand and other international markets, she said.Thailand is a key export market for Việt Nam. Bilateral trade reached a record US$22.1 billion in 2025, and the two countries are targeting US$25 billion. Thailand is Việt Nam’s largest trading partner in ASEAN, while Việt Nam is Thailand’s second-largest trading partner in the bloc.Thailand's proximity also gives it an advantage over distant markets such as Europe and the US, where longer transport times and higher logistics costs can make market access more difficult.More than one marketFor some businesses, Thailand is already one of several overseas markets rather than an end destination.Ban Me Gold, a coffee producer, has exported to the US and has a presence in the South Korean market. The company is developing different product lines for markets such as Japan, Dubai and Malaysia.Võ Tuấn Anh, the company’s deputy director of Trade Promotion, said the company tried to retain a Vietnamese identity while adapting products to the preferences of individual markets.For example, its coffee gift sets include a traditional Vietnamese metal filter. At the same time, packaging and product formats are adjusted for different markets.The approach reflects an increasingly important lesson for Vietnamese exporters: going overseas does not mean selling exactly the same product everywhere. A Vietnamese identity can remain, while products, packaging and marketing are adapted to local consumers.<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/24/532231_5593274631263270_Sinh%20duoc.jpg" alt=""></figure></td></tr><tr><td>Representatives of Sinh Dược Cooperative in Ninh Bình at their booth at the event. The cooperative spent 10 years developing its products before participating in an international trade event for the first time.— VNS Photo Mai Hương</td></tr></tbody></table></figure>Going globalFor smaller businesses, the process can start long before the first export order. Quách Thị Vân Anh, commercial director for domestic and international markets at Sinh Dược Cooperative in Ninh Bình, told Việt Nam News that the cooperative had spent 10 years developing its products before participating in an international trade event for the first time.It had prepared its products for overseas markets by registering them under ASEAN standards, obtaining certification and preparing for ISO 22000 certification. Its factory also has US FDA certification, while some products use organic ingredients sourced from its own production areas.The cooperative has also designed products with English names and information on ingredients and uses, while planning to further adapt packaging and messages for international consumers.At the trade event in Thailand, a Central Retail buyer showed interest in Sinh Dược’s herbal soap products, giving the cooperative direct feedback on fragrance, packaging and price.Such direct feedback would be valuable for smaller businesses entering new markets, Vân Anh said.The experience of Vietnamese businesses in Thailand therefore goes beyond the sales generated by a single trade event. It shows the steps businesses need to take to build products that can compete in different markets – from understanding consumers and improving packaging to meeting international standards and finding the right distribution partners.The Ministry of Industry and Trade is also shifting its trade promotion approach towards digital platforms and e-commerce, while its Go Global programme aims to help Vietnamese businesses build their capacity to enter international markets.For Vietnamese companies, Thailand is a useful market to test products and learn from buyers, but the bigger goal is to use that experience to enter more international markets. — VNS &nbsp;

The Thai market is helping Vietnamese businesses improve products, meet stricter buyer requirements and gain experience for expansion into other international markets.

Businesses learn what it takes to sell overseas

<figure class="table"><table><tbody><tr><td><figure class="image"><img src="https://image.vietnamnews.vn/uploadvnnews/Article/2026/9/18/531356_5590071493207261_%C4%91%E1%BB%A9c.jpg" alt=""></figure></td></tr><tr><td>Vice Secretary of the Party Committee and Chairman of the People’s Committee of Gia Lai Province Phạm Anh Tuấn speaks at a meeting with the Vietnamese Embassy in Germany. —VNA/VNS Photo</td></tr></tbody></table></figure>&nbsp;BERLIN — Vice Secretary of the Party Committee and Chairman of the People’s Committee of Gia Lai province Phạm Anh Tuấn, is on an investment promotion trip to Germany from September 15-19 to expand business ties and boost cooperation in renewable energy, agriculture, processing and technology.Meeting with Vietnamese Ambassador to Germany Nguyễn Đắc Thành and embassy staff, Tuấn said Gia Lai is overhauling its investment promotion strategy by directly targeting partners with matching capabilities and needs, with a focus on German small and medium-sized enterprises.Gia Lai is prioritising investment and cooperation in science - technology, renewable energy, processing and manufacturing, innovation, digital transformation, logistics and workforce training. The province is also seeking greater access to the German market for key agricultural and forestry exports, including coffee, pepper, cashew nuts, processed fruit, wood pellets and granite, he said.Tuấn asked the embassy to help develop sector-and partner-specific business connections and investment promotion aimed at concrete results.The embassy pledged continued support in connecting Gia Lai with German partners and boosting trade, investment and people-to-people exchanges, he said.During a working session with GEO Group, which is developing a project in Gia Lai, Tuấn pledged full support to ensure the venture breaks ground on schedule in October. He also asked Quy Nhơn University to coordinate with GEO on workforce training to meet the project's needs.GEO introduced its Renewable Energy Training and Human Resources Development Centre project in Phú Mỹ Đông Commune, valued at around VNĐ2.3 trillion (US$88.4 million).The project is set to break ground in this October and be fully operational by the end of 2028, providing training and technical consultancy on renewable energy equipment. It will also conduct research and development, including the production of green hydrogen and oxygen from wind and solar power.In separate working sessions with the German Agribusiness Alliance (GAA) and the German Association for Small and Medium-sized Businesses (BVMW), the Gia Lai delegation discussed expanding investment and trade in agriculture, deep processing, livestock and food processing. The German side praised Gia Lai's potential and voiced interest in green development, efficient resource use and food safety.GAA and BVMW plan to arrange German business delegations to Gia Lai for field visits and investment talks. Tuấn asked them to refer interested businesses and coordinate with the embassy to connect them with suitable partners.The delegation visited Siemens Energy in Berlin on September 17, where the host presented technology spanning the energy value chain, from generation and transmission to digitalisation, renewable energy, storage and green hydrogen. Tuấn said Gia Lai has strong demand and cooperation potential in the same areas, particularly power transmission capacity and advanced grid management technology.Later that afternoon, the delegation attended the Vietnam Innovation Day 2026, co-hosted by the Vietnamese Embassy in Germany, FPT Group’s European office and CMC Corporation in Germany. The event focused on linking Vietnamese and German firms, agencies, associations and research bodies in science - technology, innovation and digital transformation. Tuấn joined discussion sessions, introducing Gia Lai’s potential and cooperation needs.Through the trip, Gia Lai aims to build lasting ties with German enterprises in renewable energy, agriculture, processing, technology and workforce training, turning early contacts into concrete cooperation projects.&nbsp;— VNA/VNS

Gia Lai is prioritising investment and cooperation in science - technology, renewable energy, processing and manufacturing, innovation, digital transformation, logistics and workforce training.

Gia Lai courts German investors in energy, agriculture push

TNH99 Vietnam joint stock company is a multi-sector investment management company. Currently, TNH99 focuses on media, marketing, real estate, health care, F&amp;B and trading. TNH99 Vietnam always defines the customer benefits as the core value in it’s development strategy. We have been incessantly inovating, creating new values, complying with, committing to respect and consistently enforcing the common principles of conduct that make up TNH99 culture. Each member of TNH99 Vietnam has so much enthusiasm, devotion. They understand that interests of the company as well as its customers and social responsibility are focused.TNH99 currently has over 26 subsidiaries and affiliates throughout the country. At TNH99, more than 300 employees, experienced professionals, industry-leading experts, senior advisors and an open knowledge system provide a solid foundation for sustainable development.PRINCIPLES OF OPERATIONFollowing the "for human development" philosophy, TNH99 constantly searches and researches the needs of human and social trends. With the visionary leadership and management as well as young and professional staff, we are constantly growing and affirming our brand in the fields in which we operate in the Vietnamese market.CORE VALUESPeople are the most important resource, helping to create the values and differences of TNH99. They have the knowledge, qualifications and experience that are constantly accumulated and developed.The employees of TNH99 also have the unique characteristics of the Vietnamese people and industries. They always unite, strive towards professionalism, absorb and behave appropriately in communication with customers.Besides, leadership capacity is a key factor that helps TNH99 plan and successfully implement the sustainable development goals, promote the use of advanced management systems and tools, make accurate and timely decisions.Orientation to improve social responsibility, value management is applied at TNH99 to create a culture of effective work, productivity and quality. These values ​​are shared by TNH99 leaders and staff with partners and customers.TNH99 is committed to behave and operate with the following values: Efficiency, Quality, Straightforward, Enthusiastic, Professional.QUALITY POLICY:Meet the needs and satisfy customers by the highest quality of organization and service;Regularly research, apply and develop advanced technology to improve product quality, service and competitiveness in the field of operation;Identify and provide sufficient resources to ensure effective implementation of the quality management system.DEVELOPMENT ORIENTATIONWith a joint-stock operating model, we are still consistent with the tagline "We grow business", in which the principle of human resource development is an important step, governance is an important phase and promoting corporate culture is a regular task. Oriented solutions and services of TNH99 helps businesses to create sustainable added values ​​for people.We are committed to providing the most effective and practical services for Vietnamese businesses and the world for sustainable joint development.We always keep in mind, cherish and create products that constantly meet the expectations of the business community.We behave and cooperate based on civilized values ​​while promoting the cultural identities of VietNam.

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In more than 15 years of establishment and development, with prestigious brands such as the Institute for Brand Strategy and Competition (BCSI), Vibiz, Vmark, Aaker,... and hundreds of media channels, we have affirmed our position as one of the pioneers and prestigious units in the field of market research, marketing consulting, communications, advertising and event organization in Vietnam. With a strategic vision and an experienced creative team, we provide comprehensive communication solutions, helping businesses not only reach the right customers but also build sustainable brand value in the public mind. The modern media industry requires a combination of content strategy, technology and the ability to understand consumer behavior. We provide a closed service ecosystem, including: - Market research and brand health - Consulting and building integrated communication strategy (IMC) - Creative content production (TV, digital, OOH, POSM, corporate films, TVC ...) - Management and implementation of multi-channel advertising campaigns: from traditional press to digital platforms such as Facebook, YouTube, TikTok, Google ... - Internal branding and brand communication services - PR - Press communication and media crisis handling With the orientation of "communication is not only to be known, but to be trusted", we always focus on the depth of the message, personalization and the ability to connect the brand with the target customers. In addition to communication capacity, we are a leading event organizer, with more than 1,000 large and small events held nationwide. We provide services from concept, design, production to full operation, including: - Marketing campaigns - Product launch, opening ceremony, anniversary celebration - Customer conferences, seminars, international forums - Activation, roadshow, exhibition, trade fair - Cultural, artistic and community CSR events Each event we organize is designed as a vivid communication story, where the brand is not only introduced, but also felt, loved and remembered. Our strength lies not only in our ability to organize or create content, but also in our ability to think about comprehensive communication strategies. We understand that in the digital age, brands cannot "shout loudly" but must "say the right thing, do the right thing and touch the emotions". With a team of experienced experts in marketing, communications, content production, art and digital technology, we are a trusted partner in the journey of building strong brands, winning public trust and promoting business growth.

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We are a pioneer in providing comprehensive F&amp;B solutions, from restaurant operations, event organization, catering to importing and distributing high-end culinary specialties, including wine and imported food from famous regions around the world. With the philosophy that cuisine is a bridge between culture and life experience, TNH99 is committed to bringing customers satisfaction in every dish, every glass of wine and every moment of service. Professionally operated culinary - F&amp;B service chain: - KKAVENUE member company with a multi-style La Fontaine restaurant chain: from traditional Vietnamese dishes to modern fusion menus, youthful design space, international standard service. - Catering: serving family parties in a cozy and private space at private homes and villas, ensuring food safety, reasonable nutrition, and standard operation. - Event party - catering service: organizing full package wedding parties, birthdays, conferences, opening ceremonies... with flexible menus and attentive service. Importing - distributing high-end specialties and wines: Brandx member company is a direct importer and exclusive distributor of many high-end product lines serving the sophisticated culinary market: - Imported wines and beverages: from France, Italy, Chile, Australia, America,... with a diverse portfolio from regular wines to premium lines (Grand Cru, DOCG, Reserva...). - Regional specialties and high-end ingredients: such as European cheese, cold cuts, local spices, organic foods - supporting restaurant chains and distributors. - Gift baskets, high-end culinary gifts: designed according to the holiday season, combining the quintessence of Vietnamese and international cuisine - both luxurious and meaningful. We commit to: - Quintessence of raw materials - input standards: strictly selected, clear origin, meeting international safety standards. - Continuous innovation - flexible according to needs: meeting diverse individual, organizational and corporate customers. - Consistent service quality: whether it is a meal or a glass of wine at a high-end party, TNH99 focuses on the final customer experience. - Sustainable development - responsible business: minimizing F&amp;B waste, developing a clean supply chain, prioritizing high-quality Vietnamese goods.

Our Expertise

In TNH99's multi-industry development strategy, the real estate sector plays an important role in creating long-term value for the community and investors. Established as a member company, Allard Homes was born with the mission of becoming a professional, humane and sustainable real estate management and development unit, focusing on modern - sophisticated - livable housing products and urban projects. Allard Homes operates on the foundation of combining creative development thinking and international standard implementation capacity. With a team of experienced experts in the fields of planning, architecture, construction and finance, Allard Homes participates comprehensively in the process of market research, master planning, architectural design, construction and project management.From nursing homes, health care centers, eco-villas to synchronous urban areas, Allard Homes always focuses on three core factors: Construction quality - Investment value - Living experience. Each project is not just a real estate product, but a living ecosystem: a harmony between utilities, landscape, architecture and future residential community.In particular, Allard Homes prioritizes participating in the development of projects following the trend of "green and smart real estate", integrating standards of energy saving, green space, smart management and long-term after-sales services - contributing to the sustainable development of Vietnamese urban areas.With financial support, a multi-industry ecosystem and operational capacity from TNH99, Allard Homes not only creates high-quality real estate products, but also opens up opportunities for transparent, effective and long-term investment cooperation for strategic partners, individual and institutional investors.

Real Estate

With a distinguished heritage spanning over a decade in healthcare excellence, TNH99 Vietnam Joint Stock Company established the Medpharin Institute for High-Tech Pharmaceutical Research and Development — a pioneering institution dedicated to delivering optimal, bespoke health solutions through the harmonious integration of advanced biomedical technology and the enduring wisdom of traditional medicine.&nbsp;Complementing this foundation, TNH99 has thoughtfully cultivated a comprehensive healthcare ecosystem through a portfolio of esteemed subsidiaries. Peacelife Vietnam specializes in the production and distribution of premium herbal remedies and functional supplements, preserving and revitalizing Vietnam’s rich tradition of medicinal herbs. In parallel, My Health Vietnam stands at the forefront of digital healthcare innovation, developing intelligent m-Health platforms, AI-powered medical applications, gene sequencing technologies, family healthcare management solutions, and precision medicine services — all committed to fostering a proactive, health-literate community while elevating the global stature of Vietnamese healthcare.&nbsp;Building upon this legacy of holistic well-being, TNH99 made a visionary expansion into the luxury wellness and beauty sector with the founding of Éclat Vietnam — the exclusive owner and operator of Éclat Wellness &amp; Spa. Conceived as a sanctuary of refined beauty and restorative tranquility, Éclat Wellness &amp; Spa masterfully unites advanced therapeutic techniques, state-of-the-art technology, and an opulent, resort-style ambiance. Nestled within Hanoi’s prestigious Diplomatic Corps area — a modern, well-appointed neighborhood offering easy connectivity to the city’s major residential and commercial hubs — Éclat Wellness &amp; Spa offers an exquisite, timeless beauty experience through a portfolio of meticulously curated, five-star personalized services across three signature domains: Spa – Massage – Hair &amp; Nail. Every moment within Éclat is an invitation to celebrate individual beauty, nurture inner harmony, and embrace the art of gracious living.

Với hơn một thập kỷ hoạt động trong lĩnh vực chăm sóc sức khỏe, TNH99 đã thành lập Viện Nghiên cứu và Phát triển Dược phẩm Công nghệ cao (Medpharin), cung cấp các giải pháp tối ưu, cá nhân hóa, kết hợp giữa công nghệ hiện đại và tinh hoa y học truyền thống. Song song với đó, Tập đoàn cũng phát triển hệ sinh thái chăm sóc sức khỏe thông qua các công ty thành viên. Công ty Peacelife Việt Nam chuyên sản xuất và phân phối thực phẩm chức năng và các sản phẩm chăm sóc sức khoẻ từ thảo dược, đặc biệt là các sản phẩm từ cây thuốc Nam. Bên cạnh đó, TNH99 đầu tư Công ty My Health Việt Nam, tiên phong ứng dụng công nghệ thông tin vào y tế, phát triển các nền tảng m-Health, giải pháp số hóa, trí tuệ nhân tạo, giải trình tự gen, chăm sóc sức khoẻ gia đình và y học chính xác, với sứ mệnh xây dựng cộng đồng khỏe mạnh, chủ động và từng bước nâng tầm vị thế người Việt trên trường quốc tế.Dựa trên nền tảng vững chắc đó, TNH99 tiếp tục mở rộng lĩnh vực wellness &amp; beauty với sự ra đời của Éclat Việt Nam — đơn vị sở hữu và vận hành thương hiệu Éclat Wellness &amp; Spa. Đây là chuỗi điểm đến làm đẹp toàn diện, kết hợp liệu pháp trị liệu chuyên sâu, công nghệ tiên tiến và không gian nghỉ dưỡng đẳng cấp. Éclat Wellness &amp; Spa mang đến trải nghiệm làm đẹp vượt thời gian và thư giãn tuyệt đối thông qua hệ thống dịch vụ cá nhân hóa chuẩn 5 sao, tập trung vào 3 lĩnh vực chính: Spa – Massage – Hair &amp; Nail.